'Tis the season for collaborations — or so it seems!
We've got a lot of creative collaborating going on these days and we're LOVING it! One collaboration we are thrilled about is our partnership with Perennials©, a Dallas-based, female-fueled fabric company that has resulted in tons of new high-utility GAIA goodness! Read on to learn about Perennials© and each of our new & improved product categories.
Perennials© was started in 1997 by Ann Sutherland, and since then has become a leader in the textile industry, known for creating luxury high-performance fabrics. (Like super high-performance – as in, pour bleach on your black Perennials© pillow & don't bat an eye.) Perennials© is best known for creating performance fabrics for patio and porch furniture, but it also makes pillows, rugs, trim, and even pet beds (lucky pups!).
We were approached by the powerhouse Perennials© team last summer. A woman-owned business (like us!) producing products in an ethical way (like us!) – obviously we had to get together! So we popped over to their Design District showroom to get a tour and have a chat, where we confirmed that our companies should be BFFs. Fast forward a few months and – abracadabra! – a collection of lovingly hand-crafted products made from the highest-utility fabrics & indestructible pom poms just for you!
First up were our limited-edition Pom Pom Tassel Earrings. Perennials© silk pom poms are handmade in Dallas and are highly stain (i.e. makeup) resistant. We designed four color ways to choose from, but act fast! Two styles are already sold out!
Next up was a special collection of Ring Totes we're calling The Baqa’a Collection, named for the traditional embroideries we incorporated, which are made by Palestinian refugee women living in the Baqa'a refugee camp in Jordan. The bag’s other fabrics—the outside and the inside lining — are Perennials©. We’ve also used Perennials as the lining on many other Ring Tote designs. (More about why this is super cool in a moment...)
Finally, we launched Bib + Bootie Sets and Diaper Pouches made from Perennials© fabrics. All moms know these need to be able to take a lot of abuse — and now, thanks to Perennials©, they're cuter & more baby-proof than ever.
These fabrics are the very definition of form meets function. In addition to being absolutely beautiful & much softer than other performance fabrics, Perennials© fabrics are made to handle the rough stuff. They are tear resistant, stain resistant, and easy to clean. You can even use bleach without damaging the fabric! That means makeup won’t mess up your GAIA earrings. It means that an exploding pen or a rogue lipstick inside your GAIA tote will be able to wash right out. And it means that diaper duty will leave less permanent memories...
Because of their durability, we're also using Perennials© fabrics as the reverse to most of the pillows in our collection, and as the lining to many of our pouches and bags. We're exclusively using their fabric for our recently launched Custom Text Pouches, and our entire Text Pouch collection will soon be transitioned over as well... the perfect material for our GAIA pieces that get a lot of use and a lot of love!
We are so jazzed to be working with Perennials©, and the feeling is mutual. “We are always excited and interested in working with talented, creative people," Ann Sutherland says. "We also embrace being informed by other cultures and contributing to their assimilation into our design work. It is inspirational to know that through art we can make a difference.”
Are you ready to make a difference in a refugee's life? Shop GAIA.
To learn more about Perennials© process watch the video below!