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  • Pillows With Power

Pillows With Power

Pillows With Power

Products with stories. Goods for the greater good. Items with beauty and meaning. These are part of the DNA of GAIA.

 They are also in the DNA of Dallas-based home decor brand Wisteria. So it made perfect sense for GAIA to partner with Wisteria on a line of pillows earlier this year. 

 GAIA founder Paula Minnis and Wisteria co-founder Shannon Newsom met about five years ago through their daughters, who became close friends through school and soccer. When the moms each discovered what the other did professionally, they knew they would work together. 

 Shannon says she immediately felt a kindred spirit in Paula, and soon Wisteria was carrying GAIA’s tabletop goods, bags, and jewelry. When GAIA launched pillows, Wisteria began to carry those too. 

Wisteria x GAIA Pillows

“What stands out about GAIA,” says Shannon, “is that not only does the company empower women, Paula has an incredible sense of design. Her background in color and textiles and the design sense of the whole team and they way they put things together mean they can provide products that high-end companies like Wisteria can work with.” 

What’s more, of course, is that GAIA’s purpose and Wisteria’s purpose are aligned. In the same way that GAIA exists to provide sustaining work to refugee women, Wisteria wants to create what co-founder Andrew Newsom calls “a virtuous cycle,” in which the company, its customers, its artisans, and the community all benefit.  

The GAIA/Wisteria partnership reached a new level, however, after Shannon returned from a mission trip to Guatemala, where she was working with orphans. One day, she took a break to mill around a market, where she found gorgeous handwoven fabrics she wanted to turn into pillows for Wisteria.

Wisteria x GAIA Pillows

 She brought those fabrics — indigo mud cloths, embellished cortes, embroidered huipils — back to the United States. GAIA’s Lauren created dozens of one-of-a-kind designs from the textiles, determining the best ways to showcase patterns and embellishments and finding the right complementary accents. Our Syrian refugees, Huda and Bothina, brought those ideas to life with their sewing skills. 

Those pillows are now available exclusively at Wisteria’s Dallas store.

“We are always interested in something that has a story to tell,” Shannon says. “We couldn’t have a better partner in that mission than GAIA.”

  • Post author
    Paula Minnis
  • PartnershipsPillowsWisteria

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